Dentsu Creative
Recap of My 4-Month Internship
May 2024 - Aug 2024
BACKGROUND
Crafting User Experiences at Asia’s Leading Creative Powerhouse
During the summer of 2024, I had the incredible opportunity to work as a UX/UI intern at Dentsu Creative in Hong Kong, the largest advertising agency in Japan and ranked among the top six globally. Dentsu Creative is a global network that transforms brands and businesses through the power of modern creativity. They collaborate with companies of all sizes, including notable clients such as HSBC, Manulife, and Prudential.
MY RESPONSIBILITIES
How Did I Contribute?
User Research & Strategy
Conducted competitor and foundational research to inform project development, ensuring data-driven design decisions.
Design & Usability Testing
Created low and high-fidelity wireframes, performed UX audits, and conducted user testing to enhance design usability.
Insights & Communication
Analyzed analytics data, developed presentations, and presented research findings to support strategic decision-making.
PROJECT #1
AXA WeChat Mini Program
Helped design an AXA WeChat Mini Program that gives users easy access to travel insurance, customer assistance, and essential travel resources.
PROJECT #2
Asahi Pacman Game
Helped design and user test a mobile Pac-Man game for Asahi, refining the experience to support the launch of a new beverage.
REFLECTION
Key Takeaways
Real-World Design Process
Working in an agency environment gave me hands-on experience with how design projects move from research to wireframing, testing, and refinement. Collaborating with a multidisciplinary team helped me better understand how different perspectives come together to shape the final experience.
Becoming More Adaptable
The fast-paced nature of agency work taught me how to quickly adjust to new tools, changing project scopes, tight timelines, and ongoing feedback. I became more comfortable working through ambiguity and finding creative solutions under pressure.
Communication & Collaboration
I learned how important clear communication is when working with both internal teams and clients. The experience helped me improve how I present ideas, respond to feedback, manage expectations, and make sure everyone stays aligned around the same project goals.
